An Easy Way To Design A Professional Small Business Logo

A logo for your small business doesn't need to break the bank, especially these days. Free or discount logo design tools are ubiquitous online, and they allow even an amateur to design a professional looking logo for their business venture. And before you start to say that you don't need a logo, remember that the human brain is hardwired to comprehend and remember images better than words alone. A great logo can help you reach customers in a way that you simply can't without one. 

Getting a Clear Idea

Before you even sit down at a computer to try your hand at graphic design, you'll need to do some reflection on what you want your logo to represent. Your logo should convey your business quickly and without confusion, so do some brainstorming on what your business does. Look at your competitors' logos, and try to identify something about your business that their logos fail to capture. If you can create a logo that stands out in your industry, it will make you even more memorable. Get inspired by whatever gets you excited to get your creative juices flowing. 

Keep It Simple

Think about some of the greatest logos with staying power. Were they complicated or simple? Almost without fail, the most successful brands created logos that were simple to understand and yet captured the business perfectly. Your logo doesn't need to have too much going on to be simple and effective. Take a look through online search results to see what images are most often associated with a core ideal of your brand, and think about how you could incorporate those images into your logo design.

Pick Your Online Tool

There are tons of free logo creators available online that allow you to choose from a wide variety of templates and images to create the perfect logo. Some of them, like Hatchful, allow you to narrow down your niche to your industry, your business' personality, and where you'll use the logo to give you dozens of pre-designed templates to choose from. 

If you're more interested in designing a unique, out-of-the-box logo, you may be better served by going with a freelance graphic designer or a paid online service. They'll get an idea of your business and your vision, then give you some mock-ups to choose from. With a paid service, you can get some customizability you might otherwise not get from a free service, but it's really up to you which you choose. Both have the potential to give you great results on your logo.

Put Your Logo Everywhere

Now that you have a professional logo that perfectly captures the essence of your business, it's time to plaster it everywhere. Put it on your website, post it on social media, stick it on business cards; the more your logo is out in the public sphere, the more likely potential customers are to associate it with you and your business. Not only that, but marketing research from MIT shows that when a customer associates a good logo with the essence of a brand, the results can be powerful.

In conclusion, it's not difficult to design your very own, unique logo for your small business, no matter your budget. Whether you want to use one of the many free design tools online, or you want to find a professional service to do it for you, it's never been easier to get a custom logo that helps you convey the service your company provides. There's really no excuse to keep putting off this critical step in your business venture.

Suraj Hull is a freelance writer who’s passionate about topics like entrepreneurship, branding and advertising. She completed her degree in communications and is currently considering a masters in marketing. Outside of writing she gets excited about travel, art and puppies.